Mahindra Thar Roxx : In a bold move that’s set to redefine the Indian SUV landscape, Mahindra & Mahindra has unveiled its latest offering – the Thar Roxx.
Launched on August 15, 2024, this five-door marvel is not just an extension of the iconic Thar lineage but a complete reimagining of what a luxury off-roader can be.
With its striking white luxury interior and a host of cutting-edge features, the Thar Roxx is poised to capture the hearts of adventure enthusiasts and urban dwellers alike.
Mahindra Thar Roxx A Design That Turns Heads
The Thar Roxx makes a statement from the moment you lay eyes on it. Its distinctive silhouette, characterized by a powerful long hood and short overhangs, pays homage to the classic Thar design while pushing it firmly into the future.
The front fascia is dominated by a bold grille, flanked by Bi-LED projector headlamps and C-shaped DRLs that give the SUV an unmistakable presence on the road.
But it’s not just about looks. The Thar Roxx’s design is functional too. Those short overhangs translate to exceptional approach and departure angles, crucial for when the tarmac ends and the adventure begins.
The R19 alloy wheels, wrapped in meaty 255/60 All Terrain tires, not only look the part but also provide the grip needed to conquer various terrains.
Mahindra Thar Roxx Stepping Into Luxury: The White Interior
Open the door of the Thar Roxx, and you’re greeted by a world of luxury that belies its rugged exterior.
The star of the show is undoubtedly the white luxury interior, a bold choice that sets this SUV apart from its competitors.
The ivory ambiance is a breath of fresh air, creating a sense of spaciousness and sophistication.
Leatherette trims and soft-touch materials abound, elevating the tactile experience.
The leather-wrapped dashboard, complemented by piano black and metallic finishes, strikes a perfect balance between opulence and durability.
But Mahindra hasn’t forgotten the Thar’s adventurous spirit.
Durable design elements, including low-gloss treatments on AC vents and sturdy dashboard sections, ensure that this interior can withstand the rigors of off-road excursions.
For those who prefer a different aesthetic, Mahindra offers an alternative.
The Mocha Brown interior theme, available exclusively for the 4×4 variants, provides a warmer, more classic look without compromising on luxury.
Mahindra Thar Roxx Space and Comfort: A New Dimension
One of the most significant upgrades in the Thar Roxx is its spaciousness. With a wheelbase of 2850 mm, it offers best-in-class cabin roominess.
The second row of doors opens up a world of possibilities, making this Thar a practical family SUV without losing its adventure DNA.
The seats themselves are a masterclass in comfort. Ventilated front seats keep you cool on long journeys or hot days, while the expansive Panoramic Skyroof™ bathes the cabin in natural light, enhancing the sense of space and connection with the outdoors.
When it comes to practicality, the Thar Roxx doesn’t disappoint. With a generous boot space of 644 liters, it’s ready for everything from weekly grocery runs to cross-country road trips.
Mahindra Thar Roxx Technology at Your Fingertips
Step inside the Thar Roxx, and you’re greeted by a tech paradise. Dual 10.25-inch HD screens dominate the dashboard – one serving as the infotainment system and the other as a full digital cluster.
This setup not only looks futuristic but also provides easy access to a wealth of information and entertainment options.
The infotainment system is powered by AdrenoX, Mahindra’s advanced connected car technology. With over 80 features, it offers everything from navigation to vehicle diagnostics.
The system is compatible with both Apple CarPlay and Android Auto, ensuring seamless integration with your smartphone.
For audiophiles, the Thar Roxx comes equipped with a Harman Kardon 9-speaker system featuring QuantumLogic.
This setup promises an immersive audio experience, whether you’re cruising down the highway or parked at a scenic viewpoint.
Other tech highlights include:
Wireless phone charging
360-degree surround view system with blind view monitoring
Connected car features allowing remote vehicle control via smartphone
Mahindra Thar Roxx Performance: Power Meets Refinement
Under the hood, the Thar Roxx offers two robust engine options:
The G20 TGDI mStallion: A 2.0-liter turbo-petrol engine
The D22 mHawk: A 2.2-liter diesel powerhouse
Both engines are mated to either a 6-speed manual or a 6-speed AISIN torque converter automatic transmission, offering a choice to suit every driving style.
The petrol engine churns out a maximum torque of 380 Nm, while the diesel variant isn’t far behind with 370 Nm.
This translates to effortless acceleration and ample pulling power, whether you’re navigating city traffic or climbing steep mountain roads.
But it’s not just about raw power. The Thar Roxx introduces Mahindra’s All-New M_GLYDE platform, engineered for a smooth ride and precise handling.
Features like the WATT’s Link suspension, advanced shock absorbers, and the First-in-Segment Hydraulic Rebound Stopper (HRS) work in harmony to deliver a controlled, responsive driving experience that’s a class apart from its predecessor.
Mahindra Thar Roxx Off-Road Prowess: Adventure Ready
While the Thar Roxx excels on tarmac, it truly comes into its element when the road ends. Mahindra has packed this SUV with features that make it a formidable off-roader:
India’s First Crawl Smart Assist: This system automatically controls the throttle and brakes in low-speed off-road situations, allowing the driver to focus on steering.
IntelliTurn: A feature that aids in tight turns, crucial for navigating tricky off-road scenarios.
Gen II Adventure Statistics Display: Provides real-time information on various off-road parameters.
4XPLOR Terrain Modes: Allows the driver to select between Snow, Sand, and Mud modes, optimizing the vehicle’s performance for different terrains.
For those opting for the 4×4 variants, the Thar Roxx offers unparalleled off-road capability in its segment. The 4×4 system, coupled with a low-range gearbox, ensures that no terrain is too challenging for this beast.
Mahindra Thar Roxx Safety: No Compromises
Mahindra has left no stone unturned when it comes to safety. The Thar Roxx boasts over 35 standard safety features, including:
Six airbags
ABS with EBD
Electronic Stability Program (ESP)
Hill Hold and Hill Descent Control
But the standout feature is the inclusion of Level 2 Advanced Driver Assistance Systems (ADAS). This suite includes:
Autonomous Emergency Braking
Adaptive Cruise Control
Lane Keep Assist
Traffic Sign Recognition
These features not only enhance safety but also reduce driver fatigue on long journeys.
The Thar Roxx has been engineered to meet the highest B-NCAP safety rating, underlining Mahindra’s commitment to passenger safety.
Mahindra Thar Roxx Environmental Consciousness
In an era of increasing environmental awareness, the Thar Roxx doesn’t lag behind.
Both engine options comply with the latest BS6 Phase 2 emission norms, ensuring that your adventures don’t come at the cost of the environment.
Mahindra has also made strides in using more recyclable materials in the manufacturing process, reducing the overall environmental impact of production.
Mahindra Thar Roxx Pricing and Variants
The Thar Roxx is available in a range of variants to suit different needs and budgets. The lineup starts with the base MX1 variant, priced at ₹12.99 lakh for the petrol RWD version.
The range-topping AX7L 4×4 Diesel Automatic is priced at ₹22.49 lakh (all prices ex-showroom).
Here’s a quick overview of the variant-wise pricing:
MX1 (Petrol RWD Manual): ₹12.99 lakh
MX3 (Petrol RWD Automatic): ₹14.99 lakh
AX7L (Diesel 4×4 Automatic): ₹22.49 lakh
It’s worth noting that Mahindra is not charging a premium for the new Mocha Brown interior theme in the 4×4 variants, offering customers more choice without additional cost.
Mahindra Thar Roxx Market Reception and Future Outlook
The response to the Thar Roxx has been nothing short of phenomenal. Within 60 minutes of bookings opening on October 3, 2024, Mahindra received a staggering 1.76 lakh bookings.
This overwhelming response is a testament to the anticipation and excitement surrounding this new offering.
Deliveries are set to commence from October 12, 2024, coinciding with Dussehra festivities.
However, given the high demand, potential buyers might face waiting periods, especially for specific variants or color options.
The success of the Thar Roxx is crucial for Mahindra’s ambitious plans.
The company aims to make the Thar brand the No. 1 SUV in the above ₹12.5 lakh segment by volume within the next 3 to 5 years. Given the initial response, this goal seems well within reach.
Mahindra Thar Roxx Conclusion: A New Benchmark in the Segment
The Mahindra Thar Roxx is more than just an SUV; it’s a statement. It represents a perfect blend of the Thar’s rugged heritage with modern luxury and technology.
By offering features like the white luxury interior, panoramic sunroof, and advanced safety systems, Mahindra has positioned the Thar Roxx as a versatile vehicle that’s as comfortable in urban settings as it is off the beaten path.
For adventure enthusiasts, the Thar Roxx offers uncompromised off-road capability with the added benefit of everyday practicality.
For urban dwellers, it presents an opportunity to own a vehicle that stands out from the sea of conventional SUVs, without sacrificing comfort or features.
As the Indian automotive landscape continues to evolve, with customers demanding more from their vehicles, the Thar Roxx seems perfectly positioned to meet these changing needs.
It’s not just an upgrade to the Thar lineup; it’s a reimagining of what an Indian SUV can be.
With its combination of striking design, luxurious interiors, advanced technology, and proven off-road capability, the Mahindra Thar Roxx has set a new benchmark in its segment.
As it rolls out to eager customers across India, it’s clear that this isn’t just another SUV launch – it’s the beginning of a new chapter in the storied history of Indian automobiles.